We raise the bar with every hire and optimize for upside from all backgrounds. We invest heavily, pay top of market, and part ways respectfully with unremarkable performers.

We build long-term relationships that compound. We decide with customers in mind, not competitors. Execute the plan; let results follow.

We have unreasonably high expectations and value outcomes over hours. Seats are earned by results. We focus on what moves the mission and do not let other noble causes distract us from it.

We do what we say. We surface problems early, take accountability, and see them through. We think long-term and always for Iru’s best interests.

We move in days, not weeks or months. Speed is an advantage; quality is non-negotiable. Details matter.

We challenge the status quo and embrace change. We learn fast, accept when we get it wrong, and rebuild to get it right. We are humble, low ego, and prioritize finding the truth.

We come prepared, debate directly, and listen actively. We go to the source to solve problems, commit to decisions, and leave no room for gossip.

We solve from first principles and avoid either/ors. Constraints fuel creativity. Hard moments build trust and lasting teams.