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Iru vs Okta

Go passwordless without the enterprise tax

Provision app access, enable passwordless SSO, and enforce native device security checks across your whole team, at a fraction of the price.

Trusted by teams at 6,000+ companies

Airbus
Replit
Amplitude
Demandbase
McLaren
Vercel
GoCardless
Betterhelp
Lifetime
Plaid
Glean
Cursor
Cloudera
Wise
Bumble
A24
LottieFiles
Turo
Pendo
Intercom
Apollo
Airbus
Replit
Amplitude
Demandbase
McLaren
Vercel
GoCardless
Betterhelp
Lifetime
Plaid
Glean
Cursor
Cloudera
Wise
Bumble
A24
LottieFiles
Turo
Pendo
Intercom
Apollo

How Iru compares to Okta

Iru
Okta

Passwordless by default

Iru’s phishing-resistant authenticator ties passkeys to a trusted device. It powers passwordless MFA and real-time checks on device security posture at every login.

Hands-free group management

Iru identifies shared user attributes and intelligently manages group creation and deletion, enabling scalable access control for SaaS applications.

Device Trust at the device level

Iru checks and enforces device health policies across desktop and mobile devices from the same platform, for all applications.

Deploy confidently with version control

Iru enables admins to draft and stage changes to your policies, and apply or roll back changes when ready. In a few clicks, you can revert changes that break access.

Designed for IT teams of any technical profile

Iru works out of the box for any IT team, with advanced controls for detailed configurations and simple workflows to get critical work done fast.
Finix-1
“We want to empower users, and Iru helps us with that goal.”
Dmitri Altum
Business Technology Manager, Finix

Why switch to Iru?

Effortless user lifecycle management

Group users dynamically by role, location, or department, adding and removing users as attributes change. Provision, update, and remove SaaS accounts based on group access.

finix
Ari Lev
Senior IT Support Specialist, Human Interest
"Compared to some of the other tools out there, it's just ten times easier to use."
Portal

Posture checks at every login

Define conditional access to apps based on device security posture and contextual signals. Iru evaluates device data in real time at sign-in and enforces policies automatically.

cloudera
Omaid Royeen
IT Manager, Cloudera
"We make the configuration changes, and we let Iru handle the rest."
Device Health

Passwordless only, by design

Give employees single sign-on access to every app at work. One-step passwordless authentication makes signing in as natural as unlocking a device.

hunterslogo-1
Erez Epstein
Senior Manager, IT & Operations, Hunters
"With Iru, we’ve significantly reduced IT workload, improved security posture, and enhanced the employee experience."
SSO Passkeys

Let your team focus on what matters

Iru replaces fragmented tools with one AI-powered platform, so IT & security spend less time chasing tickets and more time improving the business.

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forwardfinancing
"Every new hire that comes on should have an amazing onboarding experience..."
Charlie Klaussen
IT Manager, Forward Financing
Read Story
8
Auto Apps deployed
100
New employees onboarded
4
IT headcount
1
Unified agent managing everything

Built to the highest standards

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Teams around the world trust Iru

Demandbase-1
“I was worried going in that it was going to be a lot of work; you know users would have to click, click, click and they’d get lost in the documentation. But that wasn’t the case at all”
Robby Siu

Senior Manager, Information Technology, Demandbase

Human Interest
“We have one person who started last week and had no IT background whatsoever—none, zero. And he's already out there provisioning machines, getting them shipped out to new users. Iru makes that possible.”
Ari Lev

Senior IT Support Specialist, Human Interest

Sessions
“Iru is simple enough, you set it and forget it.”
Gianluca Maccarone

VP of Engineering, Sessions

Frequently asked
questions

Get answers to commonly asked questions
Is Iru a replacement for Okta?
For teams who prefer leaner, AI-native tools, yes. Iru's Workforce Identity covers passwordless SSO, conditional access, and user lifecycle management, which is the core of what most organizations use Okta for. Very large enterprises that rely on Okta's more than 7,000 integrations or its deep identity governance may still prefer Okta, or run both.
Is Iru Workforce Identity truly passwordless?

Yes, Iru is passwordless by design, with no fallback password. Device-bound passkeys and a physical presence check replace the password entirely, which is what makes sign-in resistant to phishing attempts.

What is workforce identity management?

Workforce identity management is the process of controlling which employees can access which apps and systems, and under what conditions. It covers single sign-on, multi-factor authentication, user lifecycle management from onboarding to offboarding, and the access policies in between.

What is Okta Workforce Identity?

Okta Workforce Identity Cloud is Okta's identity platform for employees. It provides single sign-on, adaptive MFA, passwordless sign-in via FastPass, user lifecycle management, and identity governance, connecting to more than 7,000 apps.

Can Iru and Okta work together?

Yes. Iru integrates with Okta, so you can keep Okta as your identity provider while Iru enforces device posture and manages endpoints. Iru's Okta Device Trust integration lets device health inform Okta's access decisions.

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